Gucci’s $7 Billion Empire Is Collapsing — And Nobody Can Save It

Gucci’s $7 Billion Empire Is Collapsing — And Nobody Can Save It In 2022, Gucci sold about €10.5 billion worth of bags, belts, and sneakers, and nothing seemed able to stop it. Three years later, nearly half of that is gone, its parent company is buried in debt, and every person brought in to save it has failed. This is how the hottest brand on Earth turned its own success into a trap. From a teenage bellhop at London's Savoy Hotel to Tom Ford's revival and Alessandro Michele's logo mania, discover the hidden economics of luxury: the status pyramid, the fragile thing insiders call heat, the rise of quiet luxury, China's slowdown, risky price hikes, TikTok dupes, and Kering's costly spending spree. Can anything still save Gucci? Share your thoughts in the comments and subscribe for more deep dives into collapsing giants. #Gucci #Kering #LuxuryFashion #BusinessDocumentary